OCC, a wireless communication between LED Light and camera of the phone (image sensor) for usage of b2b2c

OCC technology that stands for Optical Camera Communication is a one-way communication flow between an LED lamp and a smartphone.
This allows for glocalization with ultra-precision limited strictly and securely to the beam of the LED. It detects the presence of a user under a specific light at a live timeframe.

This solution offers:

  • Geo mapping: Geolocation mapping, guidance of the consumer from point A to point B indoor, general services and maintenance.
  • Micro localization to deliver geo-localized information.
  • Analysis and data collection (geo fencing: behavioral data, flow management, hot zones cold areas

The above use cases are added value for airports, museums, hospitals, train stations, shopping malls, industrial sites, and large public areas where content should be tailored to the needs of the customer

A duo presentation with Gregory Botanes by Sandrine Gihr, General Manager at ZERO1 France.

The View of the Speaker

Question 1: What drives you?
Promoting a revolutionary technology that provides efficient mobility solutions (location, wayfinding, guidance) and ultra-high reliability for an unprecedented user experience in shopping centers, airports, hospitals, factories, etc. as well as creating new opportunities for how companies disseminate information about their points of interest in these vast indoor spaces

Question 2: Why should the delegate attend your session?
Light communication works mainly around 2 technologies: LiFi and OCC Optical Camera Communication. The latter is less known than LiFi but discovering this technology and the many services offered will allow us to see the impact that this wireless technology will have in changing our daily lives and habits.

Question 3: What emerging technologies / trends do you see as having the greatest potential in the short and long run?
The OCC must be integrated natively by smartphone manufacturers in the same way as the QR code is today

Question 4: What kind of impact do you expect them to have?
Mass adhesion and sustainable development towards more green technologies

Question 5: What are the barriers that might stand in the way?
Awareness on the part of smartphones manufacturers and consumer education are the key factors to successful adoption

About Sandrine Gihr
With a higher education in business management, Sandrine joined Marc Fleschen in Zero1 in 2015, then took charge of the French subsidiary, Zero1 FR in 2017

About ZERO1
ZERO1 aims to develop and deploy the OCC technology globally by creating a network of commercial and industrial partners.
We will aim to be the leader in the wireless communication by establishing an R&D facility in Normandy with continued development and improvement of the products for mass market usage efficiency

Sandrine Gihr is speaker at the 2022 edition of the LiFi Conference.

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