Optical Camera Communication, a wireless communication between LED Light and camera of the phone (image sensor) for usage of b2b2c

OCC technology that stands for Optical Camera Communication is a one-way communication flow between an LED lamp and a smartphone.
This allows for glocalization with ultra-precision limited strictly and securely to the beam of the LED. It detects the presence of a user under a specific light at a live timeframe.

This solution offers:

  • Geo mapping: Geolocation mapping, guidance of the consumer from point A to point B indoor, general services and maintenance.
  • Micro localization to deliver geo-localized information.
  • Analysis and data collection (geo fencing: behavioral data, flow management, hot zones cold areas

The above use cases are added value for airports, museums, hospitals, train stations, shopping malls, industrial sites, and large public areas where content should be tailored to the needs of the customer.

A duo presentation with Sandrine Gihr by Gregory Botanes, Vicepresident & CGO at Situm Indoor Positioning.

View of the Speaker

Question 1: What drives you?
To promote the enrichment of technologies such as OCC with our minimal infrastructure and fast deployment indoor location technology and the tools that our Situm IPS platform provides for the development of people wayfinding and workforce geo-management solutions.

Question 2: Why should the delegate attend your session?
Indoor positioning integrated with LiFi and OCC Optical Camera Communication enables enhanced user experience of the facility’s app, guiding them with step-by-step directions to where they want to go. This technology also opens the door to geomarketing and merging digital and physical customers.

Question 3: What emerging technologies / trends do you see as having the greatest potential in the short and long run?
More than just a potential technology, indoor positioning is a solution already deployed in shopping malls, hospitals, airports, stadiums, headquarters and other large and complex spaces to improve visitor experience and manage staff more efficiently.

Question 4: What kind of impact do you expect them to have?
Mass adhesion

Question 5: What are the barriers that might stand in the way?
As in the case of the use of indoor positioning for the geolocation-based workforce management, companies must take the step between the nice-to-have and the must-have if they really want to improve the customer experience.

About Gregory Botanes
Situm’s Vicepresident and CGO since 2015, Gregory has more than 25 years of experience in the Computing industry, both, HW & SW sectors (Microsoft, DIGITAL/HP…), in the Telecommunications and ISPs markets (Vodafone, ONO, The Phone House / The Carphone Warehouse, Deutsch Telekom/YACOM…) and in the Aviation industry.

About Situm
Situm provides indoor positioning-based solutions to guide people and geo-manage workforce in large and complex buildings with zero or minimal dedicated infrastructure. Situm’s has been implemented in hospitals, shopping malls, airports, stadiums and all types of large and complex buildings, and thousands of developers have integrated indoor navigation into apps and indoor tracking into workforce management solutions with Situm’s IPS platform.

Gregory Botanes is speaker at the 2022 edition of the LiFi Conference.

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